We are CodeCarrot. We have worked with hundreds of product teams all over the world, from individual founders who are self-funded, to large multinational organizations. We have also created our own products and dozens of open source libraries.
This is our playbook. It details how we make successful web and mobile products, and also how we run our company. It's filled with things we've learned based on our own experience and study of others' experiences.
It is a living document that everyone at CodeCarrot can edit in a private GitHub repo.
We've made the playbook free and licensed it as Creative Commons Attribution-NonCommercial so you may learn from, or use, our tactics in your own company. While our "plays" have worked for us, we trust your judgment over ours to decide which tools and techniques might work for you, too.
All our projects are design-led, starting with post-its and sketching, ending with design implemented as code in the app. We use design sprints and user research to understand our client's problems, validate assumptions about the products, and build products that are user-centered.