"Mobile" refers to the user, not the device

Everything about how we design a mobile application has to be in the context of that idea. It raises questions like:

• Are they moving?
• Are they relaxed on a couch?
• How dexterous are their fingers?

We try to start with the most usable platform first. If the device needs the camera, calendar, or address book, a "native" app like an iPhone or iPad app may be the right choice.

For other products, especially content-only products such as text, images, videos, and landing pages, a mobile web app makes sense because:

• All modern smartphones can render HTML.
• Bourbon and Neat make "responsive" designs easy to implement.
• We can create and iterate quickly.
• We can deploy new versions multiple times a day.